R E D  L A N D   D E S I G N® is about crafting a meaningful life the Family, the society and me.

Starting off in 2007 and fast forward two decades later, it has become more than just a successful business model. It turns out to be a beautiful and valuable platform for every individual whom pouring their heart, soul and time to the brand throughout career building journey which contributes to both personal and company’s growth. With a close relationship and a same vision are the reasons I describe my team mates as Family.

Storm and rain before the rainbow.. before the brand was founded, I am a working class in a carpentry factory where most of the staff including me were months unpaid. The unfortunate event leads to one of my ex-colleagues came up with suggestion to form my own company, brought me to a wood factory in a town name 'Tanah Merah' to give input how a better off wood factory operates and produce high end solid wood furniture. Without taking my brand name into complexity consideration, I took this town name from this inspiring trip, translate into English as ‘Red Land’, a brand name which going to shape next phase of my life.

I start off my business at ground zero despite ‘not the right time’. Through canvassing, explore new development area and do networking to generate sales, I am grateful to my earlier clients whom rewarded small projects and contributing to my earlier portfolio.

Brain drain continues to challenge the local economic, me as part of the homegrown boy developing a homegrown brand, I deeply felt that I have a responsibility to play a small important role in preventing local professionals from departure to other countries. In my point of view, our talent should nourish our own industry. I start to brainstorm steps and strategies that act in fulfiling my mission towards society contribution, grow the brand and local architecture with interior design industry at the same time.

Recognizing my vulnerability on capital and resources, I open up new opportunity to new professionals in interior design industry to join Red Land Design® as Business Associates, having a mindset where we should become partners instead of competitors to grow the business together under the same roof.

It is a time before Uber and Airbnb existed, such collaboration concept in this industry was fresh and not everyone would buy the ideology. In further review and observation, other than individuals that had formal training or/and graduate from academies, I believe individual that has passion in creating beautiful things, patience throughout interior design and fabrication process, having a high sense in taste are most important than knowing to sketch or mastering a software skill. I develop people who thirst for design result satisfaction and success as an entrepreneur.

During the early peak of social media, I start to boost brand profile online which brought Red Land Design® brand through a whole new approach in marketing. At that time, consumers start entering an era where less physical approach for spending. Gone are the days where consumers require business operator to have a lavish renovated building on a strategic landed business premise to lure walk in prospects. Our target audience who mostly professionals and business owners understand the high start-up and running cost comes from their own spending through high fees to regain the capital and operation cost. This new strategy had lowered our operating cost and enable us to put more focus in creating a higher quality work profile which are more valuable to us in long run.

Throughout the journey, I encountered good and unqualified clients which both fortunate and unfortunately enlightened me in analyzing different types of human characteristics. At the time I am typing, I could foresee how would a project will end; whether it will be a happy ending, achieve satisfaction from both party or a disaster where we will put our effort to turn down the enquiry politely prior after analyzed the risk. As these exposure is essential in our business, I start to upskill our Family in psychology studies, I am also enhancing my life value where money, society recognition or sponsored awards no longer assets to pursue. We getting more selective on taking a project, we give credit to every individual involved in our successful projects as appreciation and gratitude which will lift their professional reputation in the industry, I am more prouder to helped and support individual who came from less well-off family to start off their career here in RED LAND DESIGN® and able to build their dream life through this platform where me and my squad Family built.

Love,

Founder & Creative Director